A Design discourse programme by the Master Industrial Design of the Royal Academy of Art, The Hague and design critic Ed van Hinte. Join the presentations and discussion with students, scientists, designers and design critics on Value Futures: How to cultivate product value over time?

19:30 – 22:00
also this evening

18:00 - 19:00 Thursday Bite

19:30 - 21:00 Bot Club: Legal Bots

Museum open until 21:00


Het Nieuwe Instituut
Museumpark 25
3015 CB Rotterdam


Free of charge

We are product consuming junkies choking our planet with products. With Value Futures the KABK investigated how to push the livespan of products, challenging our addiction for the ‘new’ and bending economic models. The first results of the scenarios will be presented that investigate and cultivate product value over time. What more scenarios and strategies can be developed? Is there a cure for our addiction for the new? How can designers influence the value of (existing) products over time?

Ed van Hinte

Ed van Hinte is an industrial designer with an aversion for objects but formost design critic. Within his Design Research Station researches product value contruction in time, challenging the ‘circular economy’ with its mainly technical and naively functional approach.”Functionality is just a minor apect of products. Most of the time products are just standing there ‘sending meaning” He was the co-autor of Eternally Yours, Time in Design. 

Wilco van Dijk

Wilco van Dijk is Professor Psychological Determinants of Economic Decision Making at Leiden University. In his research he focussus on the emotional component in disissionmaking: We are not Homo economicus, but Homo sapiens, so we make decisions based not only on rational considerations, but also on our emotions.

Marcel den Hollander

Marcel den Hollander just finished his PhD Research project at Delft University of Technology focussing on models that reduce pollution and the footprint of products. He was co-researcher in the project/book: Products that last. Products that Last changes the way designers and entrepreneurs develop and exploit goods, helping reduce material and energy consumption over time. Nothing more, nothing less.

Merel Kamp

Merel Kamp is philosopher, writer and designer and combines these diciplines in her work. At the Master Industrial Design at the Royal Academy of Art she is the philosofical an theoretical conscience of the department. Her observations, reflections and critiques can be read in Trouw, NRC-Next, De Groene Amsterdammer, Hard//Hoofd, DUDE en Wijsgerig Perspectief.

Thursday Night Live!

In Het Nieuwe Instituut’s Thursday Night Live! programme thinkers, designers and makers from the Netherlands and abroad discuss urgent issues, innovative research and critical reflection related to architecture, design and digital culture. Why not grab a bite to eat with the speakers and staff of Het Nieuwe Instituut? Dinner vouchers are available for €7.50 up to a day before the particular Thursday Night event via the Tickets link on this page or at the bar this evening.