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Designing the Social

Also opening on 4 July is the new heritage exhibition Designing the Social: 100 years of idiosyncratic living in the Netherlands. On the basis of various archives from the National Collection for Dutch Architecture and Urban Planning and other sources, it reveals how architects, committed citizens and activists have thought about new forms of living together from different perspectives over the past 100 years.

Designing the Social revolves around the varied and sometimes radical interaction between design and society. Various designers, researchers and curators select and (re)interpret pieces from the National Collection for Dutch Architecture and Urban Planning. Based on these, in a series of ‘rooms’, they tell the mostly unknown stories of more than a century of social design. These are devoted to themes such as design strategies from the second feminist wave, the ‘minimum house’, squatting as a spatial strategy, the community centre and the socio-economic experiment around De Ploeg textile mill. This semi-permanent presentation shows how the input of designers, sometimes as thinkers, creators or activists, has repeatedly contributed to designing the social, with new ideas and models for the world, for living together, working together and communicating.

With contributions from Uta Eisenreich & Johanna Himmelsbach, Rudy Guedj, Simone C. Niquille, Tabea Nixdorff, Arvand Pourabbasi & Golnar Abbasi (WORKNOT!), and Farida Sedoc.

Note for editors

The Press Preview will take place on 2 July between 10am and 12 noon. Departing director and Temporary House of Home curator Guus Beumer will be present.

To register, send a mail to press@hetnieuweinstituut.nll

For additional information, images or interview requests, please contact Moetoesingi Schmidt, Marketing & Communication, tel: +31 (0) 6 83 48 34 40 or Martine Willekens, PR advisor, tel: +31 (0) 6 53 60 04 31, or email: